“Hype”
In the article “Hype” the author Kalle Lasn discusses how North America is buried with many different advertisements. These advertisements have become toxic because they have rapidly increased so much and are apart of our everyday lives. In today’s society you can’t go 10 minutes without seeing an advertisement. Ads are no longer in places that you would expect them to be; now you see them in places such as buses, billboards, stadiums, and even on the nozzle of a gas pump.
One of the most significant ideas in the passage was that advertisements are everywhere and there is nowhere to run. If you walked into a supermarket today, you can shop while seeing an advertisement on a TV monitor. The article states that TV monitors have become “the most powerful micromarketing medium available today”. Ads have become a pollutant to our brains, and are designed to affect us in everyway. One thing I will agree on with is that ads do keep us up to date with the way we dress, shop, eat, and live. It is fast paced and currently progressing throughout the world. “No one is exempt and no one will be spared”; even as children learn in the classrooms today they see ads such as, Pepsi, Snickers, and more, which can possibly be distracting.
There is no way North America can get away from advertisements, we breathe and live in them. Whether it’s a brand, logo, symbol, slogan, and color we will forever run into them. We are advertisements ourselves because we promote them daily without notice. It is in fact true that advertisements are a pollutant and will continue
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